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Strong growth drives Brisbane

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Brisbane Roar’s regular season drew to a close on a positive on Sunday following a 2-1 M1 Derby victory over Gold Coast which served as an exclamation mark to a season of impressive growth across the club.

Brisbane Roar-s regular season drew to a close on a positive on Sunday following a 2-1 M1 Derby victory over Gold Coast which served as an exclamation mark to a season of impressive growth across the club.

While the club-s Football Department continue to push the squad to the top of the table, off the field the club has made some important headway in an increasingly competitive sporting landscape in south east Queensland.

Metrics across the club have seen strong growth in important areas including memberships, crowd averages and corporate hospitality.

Brisbane Roar-s average crowd at Suncorp Stadium in the Hyundai A-League 2011/12 regular season was 13,157, an increase of 42 per cent on the previous season-s gates.

Memberships saw an even more significant movement in growth, up 262 per cent for a total of 4,459 club members for the year.

Closely following membership in terms of strong growth was corporate hospitality with a 211 per cent increase in sales for the club-s 13 home fixtures.

Brisbane Roar Chief Executive Michael Bowers said the positive growth in the club-s key areas, coupled with league wide growth figures released by Football Federation Australia, was a testament to the potential of football in Brisbane.

“We are extremely pleased with the positive progress we have made as a club this season,” Bowers said.

“Brisbane is a tough market to compete in and these numbers show we are moving in the right direction in terms of building a solid foundation for the club.

“There is much more work to be done to further improve our position, but we take great heart from the ground we-ve made this season.”

A cumulative total of 1,416,157 fans filed through the turnstiles at Hyundai A-League grounds around the country and in New Zealand up from 1,393,933 last season.

The Season 7 aggregate was reached playing 30 less matches than the previous season with 135 matches being played across 25 weeks compared to 165 matches played in season 6.

The Season 7 average regular season attendance of 10,490 was bolstered by significant increases in Brisbane, Melbourne, Sydney, Central Coast, Newcastle and Wellington.