Pauls takes the field with Brisbane Roar

Brisbane Roar platinum partner Pauls today announced an expanded partnership with the Hyundai A-League club which will see the partnership kicking goals on and off the field.

Brisbane Roar platinum partner Pauls today announced an expanded partnership with the Hyundai A-League club which will see the partnership kicking goals on and off the field.

Pauls, Australia-s #1 dairy brand, have re-signed as the naming rights sponsor of the Pauls Roar Active Program, the club-s community football program for young Queenslanders between 4 and 12 years old.

For the first time, Pauls will also take to the field as a sleeve sponsor.

With the support of Pauls, an estimated 25% increase in participation is expected over the next 12 months with the program expanding to regional areas in the state including Bundaberg, Rockhampton, Mackay, Townsville and Cairns.

“This is a partnership that we are all proud of,” Brisbane Roar Strategic Partnerships Manager Steve Guise said.

“Pauls and Brisbane Roar share a common interest in the next generation of Queenslanders and together we are producing outstanding results with this program.”

Pauls- sleeve sponsorship of Brisbane Roar-s A-League will see the Pauls logo feature on the home, away and alternative kits for the upcoming Hyundai A-League as part of national brand campaign.

“We are thrilled at Pauls to again partner with the Brisbane Roar for the Pauls Roar Active Program,” Pauls Senior Product Manager Emma Coaldrake said.

“It is such a wonderful initiative that gives so many Queensland children the opportunity to have fun and be active.

“We-re also very excited to be taking to the field with Brisbane Roar for the first time as sleeve sponsors this season.”

The Pauls Roar Active Program, which ranges from after-school clinics, holiday clinics and in-curriculum learning, is the biggest single club program in Queensland.