Pauls adds strength to community football

Two days from the start of the Hyundai A-league season Brisbane Roar has announced another major re-signing, this time off the field, with community partner Pauls milk & dairy recommitting to the club.

Two days from the start of the Hyundai A-league season Brisbane Roar has announced another major re-signing, this time off the field, with community partner Pauls milk & dairy recommitting to the club.

The announcement is another significant vote of confidence in the direction the club is taking and adds to a growing list of national and international brands who are joining forces with Brisbane Roar.

Pauls have renewed as Naming Rights Partner of the Roar Active Program (RAP), a junior club and school program aimed at getting kids off the couch and into active sport. The program targets children aged 4 to 12 in primary schools, junior clubs and early childhood centres and has hosted over 25,000 junior participants in the last 12 months.

With the support of Pauls, Brisbane Roar are now expanding the program throughout Queensland aiming to reach over 50,000 kids in the next year. Earlier this month the Roar Active Program visited the Mackay region, engaging 1,500 children in a series of clinics in the region.

Brisbane Roar Strategic Partnerships Manager Steve Guise said the key to the success of the club-s partnership with Pauls was the strong alignment between the philosophies between the club and the iconic Queensland brand.

“There is a strong natural fit between Brisbane Roar and Pauls on a number of levels” Guise said. “We share a strong community focus, a commitment to staying active and healthy and a common interest in supporting the next generation”. Pauls is one of Australia-s largest dairy brands, with a range of products including milk, custard, cream and yoghurt.

“Pauls is proud to extend our partnership with the Brisbane Roar this season, and in particular to be involved with the Roar Active Program, which is all about promoting healthy and active lifestyles to Queensland children,” Senior Product Manager Emma Coaldrake said.

“Pauls has been a proud Queensland brand for more than 70 years, so we-re very excited to be supporting the Queensland community and reaching over 50,000 kids through this partnership”.

Pauls joins other major Brisbane Roar partners The Coffee Club, Brisbane Airport Corporation and Puma in supporting the club-s growing community engagement program.