Three-time Hyundai A-League Champions Brisbane Roar has announced a new local partnership with iconic Swiss watchmaker TAG Heuer for the upcoming season
Founded in 1860 in St-Imier, Switzerland, TAG Heuer is part of the French multinational luxury goods conglomerate group LVMH Moët Hennessy Louis Vuitton S.A and has been an internationally-recognised brand for over 150 years.
“We’re thrilled to be partnering with the TAG Heuer Brisbane Flagship Store,” Brisbane Roar Managing Director Sean Dobson said.
“The local partnership with an iconic brand such as TAG Heuer shows the club’s broadening commercial growth is matching our on-field success.”
Brett Gray, Brisbane Flagship Store Manager, said TAG Heuer was pleased to confirm their partnership with the Hyundai A-League Champions.
“We’re very proud to be the official timing partner of Brisbane Roar, the biggest football club in Australia,” he said.
“TAG Heuer represents innovation, professionalism and technical precision and we see these values are also evident in the way Brisbane Roar play their football and conduct their business”.
“All of us at the TAG Heuer Brisbane Flagship Store are excited to see what next season brings.”
The local deal will see TAG Heuer retain the naming rights to the prestigious Chairman’s Lounge on match day as well as Head Coach Mike Mulvey wearing a TAG Heuer timepiece throughout the season.