Brisbane Roar and Umbro announce long-term partnership

Brisbane Roar Football Club has announced iconic football kit manufacturer Umbro as the club’s apparel partner for the next four Hyundai A-League seasons.

In addition to providing playing and training kit for Brisbane Roar’s Hyundai A-League, Westfield W-League and Foxtel National Youth League teams, the Umbro partnership will leverage the retail strength of Rebel and Amart Sports to manage the club’s game day merchandise and provide an expanded online experience.

Initial exclusivity was a priority for Brisbane Roar, meaning the three-time Hyundai A-League Champions will be the only club in the competition wearing the double diamonds in the 2014/15 season.

Brisbane Roar Managing Director Sean Dobson spoke highly of the new partnership, in particular Umbro’s approach to excellence and innovation.

“We are extremely excited to announce our association with Umbro,” Dobson said.

“Umbro has a strong heritage in our sport and it’s fitting that on the 10 year anniversary of the club’s inception that we partner with such an iconic football brand.

“We’ve worked very closely with Umbro to ensure the best quality and designs for our playing kits and by partnering with Rebel and Amart Sports can confirm the jerseys will retail for under $100.”

Umbro Australia Brand Manager Ryan Pittaway said the partnership marks a special milestone in the brand’s history. 

“Umbro celebrates our 90th birthday this year, so to partner with the reigning Hyundai A-League Champions in their tenth anniversary year definitely adds to the excitement of the occasion,” Pittaway said. 

“No other football brand comes close in terms of experience and this is what gives us the edge in delivering the world class football kit we know the Brisbane Roar players and fans expect.

“We want to ensure professional quality equipment is accessible to grassroots football teams and fans, so we’ve also developed a range of $40 complete Umbro football kits, which are available at Amart Sports and Rebel stores across Queensland.” 

Brisbane Roar will reveal their kit for the upcoming season over the coming days.